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Peugeot 3008: A fresh face meets tech and design, with French flair

Peugeot is whispering all the right words and making all the right moves in 2021.

In January the French brand unveiled the Peugeot 2008 – it showed up and showed off when we steered it straight into a mud storm during the downpours in Joburg. With little resistance, she pulled through and powered on effortlessly – shaking the most fierce critics who didn’t believe a small cross-over could perform in challenging conditions.

If the 2008 is anything to go by, I was pre-intrigued by the 3008 before launch day – and I’m happy to report that it didn’t disappoint. Before you even slink into the Nappa leather seats of the 3008, you are enamoured by the fresh design on the front grille. If you turn her inside or out, it’s the attention to every little detail and the deliberate ones too, that set the design apart.

Peugeot is real contenders in the market again, after going down a slippery slope of customer dissatisfaction and the lack of local technical support. That is behind them and they are powering on with innovative design and functionality in all their new offerings.

Three-level options are available in SA:

ACTIVE – 17-inch Aluminium wheels / EcoLED lighting / Visibility Pack / Hands-free start / Dual zone Automatic climate control / rear Parking aid / Roof Rails / 8” Infotainment system with Mirror screen / Cruise Control with Speed Limiter / Rear parking assistance. Priced at R514 900

Next up is the middle of the range ALLURE – 18-inch alloy wheels / Hands-free access and start / Hands-free tailgate / Ambient lighting / Tinted windows / Safety Plus package / electrically folding mirrors / Front & Rear parking aid + VisioPark 1 – 180deg. Camera / PET & Fabric upholstery. Priced at R574 900.

And the big daddy of the range is the GT – 19-inch alloy wheels / Black Diamond roof / Drive Assist pack / Full LED headlamps / Front & Rear parking aid + VisioPark 2 – 360 deg. Camera / Wireless Smartphone Charging / 10” HD Infotainment system with Navigation / FOCAL® Hifi / Massaging electric seats pack / Nappa Leather upholstery. Priced at R644 900.

GENEROUS SPACE IN THE PEUGEOT 3008 CABIN

Mated to a six-speed automatic transmission across the range, the four-cylinder engine develops 121kW at 6 000 r/min and 240Nm of torque at just 1 400 r/min. The 3008 accelerates to 100km/h in 8.9 seconds.

Photo: Nidha Narrandes

In one word, the 3008 is summed up to be ‘superior’. There is more space than you know what to do with, in the cabin. Both back and front passengers share the same first-world problem of leisure legroom.

Then there’s the extra headroom and regal higher seats which add that extra level of comfort. Even the stock standard spoils are more than generous, and no one is complaining.

The French are admired for their style and they’ve managed to cram it all in. There are detailed dark limewood panels and window winders with chrome inserts on the GT. The most obvious upgrade is the shape of the seats, detailed in Nappa leather – optional in red or black in the GT.

READ: Peugeot Citroën head office moves to new Waterfall premises

Integrated AI can all but guess what you ate for lunch

The new-age technology still blows my mind – integrated AI can all but guess what you ate for lunch. The new central touch screen is 10 inches in size. The screen is high definition and comes with a series of seven elegant piano keys – the ‘toggle switches’ – which allow direct and permanent access to the main comfort functions: radio, air conditioning, navigation with voice command, vehicle settings, telephone, mobile applications, and hazard warning lights.

But most impressive is the squared-off top and bottom steering wheel which is smaller than your usual wheel, giving you more room in the driver’s seat than you know what to do with. Another first-world problem I can live with. The rimless review mirror is sleek and blends into the modern design, but that’s about all there is to say about it.

The list of extras is endless – and the i-Cockpit® is a game-changer because the entire deck seems so much less cluttered with digital dials.

Photo: Supplied

PEUGEOT 3008 IS AMBITIOUS AND TECH-SAVVY

The front grille is a clear shift to a more dynamic styling for the Peugeot brand. There are extra fins that bleed from the grille onto the headlamps – creating a fuller and sleeker look.

They’ve waved a wand of wonder over most elements on the Peugeot 3008 and that in itself shows you the determination of the brand strategy for the future.

The drive is impeccable, as is the comfort and there is nothing to fault. The Peugeot 3008 is ambitious, technologically sophisticated, and great looking.

Peugeot’s end game this year is to drive technology and design into another dimension. I truly hope car enthusiasts give the brand the time and respect it duly deserves – more especially for their latest offerings.

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